About Scale Insights™ - Industry-leading Amazon PPC Software

Our mission

To create a powerful automation system empowering Amazon sellers to scale sustainably with precise control over their advertising workflow.

Meet the team

Luke Lim

Chief Executive Officer
Luke graduated with a first-class honors degree in Information Technology.
In 2015, he started selling on Amazon full time, launching 3 brands and 19 products in the USA in 3 years and generating multiple 7-figures in sales.
In 2018, Luke started building Scale Insights from scratch, with the goal to create a customizable AI engine for sellers to automate their advertising strategies.

Leslie Chong

Chief Operating Officer
Leslie graduated with Bachelor in Engineering (Hons), starting his career in corporate finance then into entrepreneurship.
He found his foothold in online performance marketing and has been invited to esteemed conferences in USA and Europe to share his experiences.
He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche, which was acquired by a US-based private equity firm.
He has also co-founded an eCommerce education academy which has coached close to 3000 students to start their private label brands.

Daniel Lai

Head of Seller Engagement
Driven by the mission to empower individuals and businesses, Daniel has been at the forefront of driving innovations and delivering real-time skillsets in the Ecommerce space.
Together with his partner, they co-founded multiple eCommerce brands which have consistently delivered 7-figure annual sales since 2017.
Daniel devotes the majority of his time to the education sector of the business, with an active cohort of over 3000 sellers across 5 major cities.
Daniel is also the lead spokesperson for the company’s Ecommerce software technologies which equip Ecommerce sellers with the best tools to scale their businesses effectively in the shortest possible time.

Ivan Ong

Partner
Ivan started out as a solo affiliate marketer since 2007. He was approached by many to learn his methodology, which led him to become a public speaker and coach.
Ivan went on to list the company on ASX and raised a total of AUD 14 million.
In 2017, Ivan co-founded his D2C brand, which has since grown to become an 8-figure brand with a presence in 12 countries.
He has also been invited to share about his eCommerce success at numerous esteemed Masterminds around the globe, including the USA, Canada, and Asia.

Davion Wong

Partner
Davion graduated with a Bachelor of Engineering (Hons) in civil engineering, starting his career in a large government agency and eventually spearheading their research arm.
In 2008, he commenced his entrepreneurial journey as an internet marketer and soon started generating a healthy 6-figure annual profits.
In 2016, Davion started selling on Amazon, launching 2 brands that generated over $10 million USD.
Davion is the research scientist behind Scale Insights, fine-tuning their algorithms, shaping their automation system, and designing the AI with the goal to help brand owners scale their sales profitably on Amazon.

Best price / performance

Every pricing plan includes:

Pricing Plans

Scale 5

Scale 10

Scale 20

Scale 35

Scale 50

Scale 75

Scale 100

The 1% Plan